Lightning Talk
Brief to Build: inside feey’s product creation flow
Most merchants install multiple apps for one flow. feey wired their own.
Their current product creation flow isn't software they wrote. It is a harness assembled from Claude skills and connectors, tuned to their catalogue, that takes one written brief and produces a finished product on both storefronts: copy, a 12+ image carousel, SKU, metafields, alt-text, publication on the Swiss and German stores. Over 50 products, mirrored across both stores since June 2026. Two instrumented runs, both under two hours end to end. No apps, no agency, no studio. Built by feey, for feey.
Their current product creation flow isn't software they wrote. It is a harness assembled from Claude skills and connectors, tuned to their catalogue, that takes one written brief and produces a finished product on both storefronts: copy, a 12+ image carousel, SKU, metafields, alt-text, publication on the Swiss and German stores. Over 50 products, mirrored across both stores since June 2026. Two instrumented runs, both under two hours end to end. No apps, no agency, no studio. Built by feey, for feey.
Speaker:innen
Shafira Nugroho
E-Commerce Manager & Web Designer
Shafira Nugroho is an interaction designer and is responsible for feey's German and Swiss online shops. As an all-rounder, she develops strategic solutions that streamline the team's workflows and shape the shopping experience for customers. At MIT26 she will talk about how feey has fundamentally overhauled its own design and e-commerce workflows using AI tools and processes
